Tag Archives: Eros

Aphrodite, Eros & Co – the antique answer on Sex Sells?

Do you think Sex Sells is a modern invention? A strategy the advertising and PR branch developed just to raise awareness or sell products? There are a lot of evidences, which say: Sex Sells exists probably as long as we do….

The cave paintings of the Cro Magon people who lived around 30,000 -10,000 B.C. attest the “sexual publications” of our earliest ancestors in Eurasia. The representations show a variety of sexual activities, which were usually released to the others by painting them on the walls. Scientists assume those were rituals, which were celebrated to contact with the spirit world.

Eros & Psyche     source: www.flickr.com

Eros & Psyche, source: http://www.flickr.com

Since around 20,000 B.C. both the Greeks and the Romans decorated pottery with obvious sexual scenes. And above all the sexual adventures of the Roman emperors are still notorious. Thousands of antique sexual writings are still published and sold. The story of Aphrodite, Eros and Psyche, Cleopatry´s love affairs or Ovid´s sexual poems “Ars Amatoria” still belong to the world´s bestsellers.

In my eyes, Sex Sells is a never-ending story – from former times until now and further on. It´s the oldest strategy ever, but it still works.

What do you mean? Are Sex Sells Strategies old or new? Copy or innovation?



Filed under Communications, Marketing, PR